Citi's new 'Pay With Points' feature lets ThankYou cardholders redeem points in real-time (via CNBCMakeIt)
, in partnership with Mastercard, which will allow select Citi cardholders to redeem points in real-time, starting in early July.
"We recently did a survey of 1,000 consumers, and 86% said that they would be more likely to redeem their points if they could do it in real-time — and that number rose to 94% with millennials," Mary Hines, head of customer engagement and innovation for Citi Branded Cards, said during the announcement event at Mastercard's Tech Hub.
Citi cardholders who earn ThankYou rewards can set up email or push notifications directly from the Citi Mobile App or Citi.com to find out when an eligible purchases can be covered by Pay With Points. When transactions qualify, you'll receive a notification asking if you want to cover your purchase completely or partially with ThankYou points.
Citi's Pay With Points feature is similar to the real-time rewards redemption program featured on the soon-to-be-released Apple Card.While exact details are still up-in-the-air regarding just how Apple's instant rewards work, it's clear that Citi cardholders can easily redeem points for common, everyday purchases and points can be "cashed in" at any amount — whether that's a $2 cup of coffee or $50 supermarket run.
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