'We love to pump money into the local businesses. We shop down here for dinners, for the shops. It's important to shop where you live so it builds up the community.'
Some Bay Area cities have programs to help promote shopping locally. In Martinez, they are rolling out the digital gift card Gift 4 Martinez.opened its new location three months ago in order to double its size. The game shop specializes in board games and trading card games. Pokemon is a huge hit.
Store manager Derek Imutan says business has been solid. They offered special Black Friday sales. On Friday nights, they host a card exchange event. But he says the card market and collectables have taken a hit since peaking during the pandemic. And economic uncertainties are ahead. "The card market is in a low right now. It is a little uncertain were it will go from here. But hopefully, the holidays will boost those kinds of sales," says Imutan, pointing out that the holidays are a critical time of the year for business.
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