San Francisco business leaders launched a new $4 million marketing campaign ahead of a global economic summit expected to bring tens of thousands of visitors to the embattled city. The city has taken a beating in the national news media as it struggles to recover economically from the pandemic.
The San Francisco skyline is framed behind the Golden Gate Bridge in this view from the Marin Headlands near Sausalito, Calif., Monday, Oct. 16, 2023. A $4 million marketing campaign touting San Francisco’s resilience, innovation and moxie launches Thursday, Oct. 19, as the embattled city prepares to host a high-profile Asia-Pacific Economic Cooperation leaders’ summit next month that could boost its image or pile on to its woes.
“Birthplace of the waterbed. And the summer of love,” reads one ad. “The martini. The mai tai. And the Uber ride back home,” reads another. The campaign logo echoes the famous crisscross Haight and Ashbury street signs.China says US moves to limit access to advanced computer chips hurt supply chains, cause huge lossesThere’s also a spirited two-minute video set to the song “California Dreamin’.
Conditions are not as dire as headlines make out, said Larry Baer, board co-chair of Advance SF, the business group overseeing the campaign. Baer, who is also president and CEO of the San Francisco Giants, said the ads are also aimed at reminding residents of the city’s accomplishments.
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