Clarence Avant, the veteran music executive known as the “Black Godfather” who was hailed for his influence and guidance of some of music's biggest names, has died at age 92.
Clarence Avantveteran music and entertainment executive known as the “Black Godfather” who was hailed for his influence and guidance by Quincy Jones,, Snoop Dogg, Whitney Houston, and more, died at home in Los Angeles on Sunday. He was 92.
Avant’s death was announced Monday through a statement shared by his family. “It is with a heavy heart that the Avant/Sarandos family announce the passing of Clarence Alexander Avant,” the statement read. “Through his revolutionary business leadership, Clarence became affectionately known as ‘The Black Godfather’ in the worlds of music, entertainment, politics, and sports.”in 2006. “Everyone in our business has been by Clarence’s desk, if they’re smart.
Avant was inducted into the Rock and Roll Hall of Fame in 2021, receiving the Ahmet Ertegun Award. “There’s no way possible you can talk about Clarence Avant in four minutes,” Lionel Richie told the Rock Hall audience, referring to how long he had to give. Instead, he listed the qualities that made Avant a success: “He’s a teacher. He’s a master communicator. He’s the perfect marriage between street sense and common sense.
But Avant was not born into the music business; he had to figure it out himself. Avant was born in Climax, North Carolina on Feb. 25, 1931. He told interviewers that he didn’t have a relationship with his father growing up, so he adopted his mother’s maiden name, Avant, as his surname. He did not graduate high school, instead moving to New York City as a teenager and working at Macy’s. He also worked for a law directory in Newark.
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