The best athletes—and those with substantial followings—are doing quite nicely. But it can be a lot of work.
didn’t bother with NIL when she was setting records at the University of Kentucky last year. Instead, she focused on track and turned pro before the World Championships, signing a deal with Puma that was rumored to be worth $2 million per year.
Multisport talent Anna Hall did work the NIL route while she was at Florida, Hawkins-Jedlicka said. Hall then signed a pro deal with Adidas—which ended the NIL work, as NIL deals are only for college athletes—and has since setIt’s hard to say. The only people who know for sure are the agents and the athletes. Thetakes a stab at ranking athletes, based on social media metrics and performance, but their numbers are estimates.
These athletes lead the lists, but NIL rules do allow for college athletes of all kinds to make smaller sums from their name—by hosting summer camps and clinics, say, for high school runners. It might net an athlete only a modest fee, but under old rules, even that type of work was prohibited.Absolutely not, especially for runners. The ones who are successful have built an audience already or are at the pinnacle of the sport in college.
Others don’t even try. “Many athletes don’t feel like it’s worth their time to build a brand. They are playing a sport, taking four or five classes. Where’s the time?” said Hawkins-Jedlicka. Although it can be disappointing for runners to look around campus and see football players and basketball players being handed easy deals, many athletes have made the calculations that the effort won’t pay off. Or they just don’t want to put themselves out there—especially women, who feel that the most successful ones are playing off their looks or their bodies.Runner's world
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