TAPPING OUT: ClayTravis' experiment proved the beer company is still reeling from the effects of their controversial influencer campaign.
OutKick founder Clay Travis discusses the Bud Light backlash after the beer brand’s transgender campaign with activist Dylan Mulvaney.
"No one would take the Bud Light all night long. Big issue going forward for Bud Light is many don’t even want to be seen with product. They just pick another brand," he said. "I’m not a marketing expert, but the only beer left" he said, is"Bud Light," adding that this is"not ideal, not good" for the brand.
While Travis observed that Bud Light once was the popular choice for a casual beer,"Now, many people, when they walk up to the bar, or they go out to the grocery, and they're buying beer, they're thinking to themselves, 'I'll buy anything other than Bud Light.'"He added that other major companies should be far more wary of offending consumers.
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