French beauty concept store Oh My Cream has landed in London, with one location on King’s Road and another opening in November in Notting Hill.
“Our omnichannel strategy is one of the key reasons for our success in France, that is why our plan in the U.K. is to open many stores, in addition to our e-shop, which will ship orders directly from London as fast as possible,” said Lévy.
This is the company’s first experience in learning the behaviors of British customers. Lévy hasn’t looked at too much data to try and figure it out. She doesn’t see a massive difference between France and U.K., she said.
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