As hot money flees the China film market and financing dries up, the romantic film genre will actually become more attractive for investors, assesses Teng Congcong, director of the recent Chinese r…
“Things used to be moving in the direction of big budget blockbusters, but the financing that’s leftover these days is more rational. People will be more drawn to projects where the investment requirements aren’t perhaps so high, but the returns are nonetheless stable.”
“I don’t think romantic films have been well executed enough in the Chinese market. It’s not that there’s not enough of an audience for this type of film, it’s that there are very few works that are down-to-earth, where the story feels very real and relatable,” she said. “It’s an area we can really develop and improve.”
“I think that men and women each naturally have things that they like and gravitate toward,” she said. “Being a director is still something that’s physically strenuous and requires leadership. Many women can choose to enter this profession, and we shouldn’t discriminate against them. If many women don’t wish to enter this profession, we have no need to push them and say they must.”
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