California Rep. Eric Swalwell was about to walk on to the biggest stage of his political career: the first Democratic presidential debate.
Polling at less than 1%, the debate would be Swalwell's best chance to break through a field of more than 20 candidates. He used it to launch an attack on the race's frontrunner, former Vice President Joe Biden, calling on him to"pass the torch."It didn't work. He ended up with less than five minutes of speaking time and would end his campaign two weeks after the debate, his poll numbers not budging after his performance.
You would never make an ad that just says, well, I don't know, I'm not sure who it's going to apply to. It would be like shooting a shotgun in the air and hoping ducks fly by."Part of Swalwell's strategy was simple -- keep talking."You almost have to be willing to just keep talking and don't stop talking... Don't raise your hand," he said."One thing I learned in prep was that the moderators don't care if you're raising your hand.
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