Kate Bolduan’s next shift on CNN hasn’t started quite yet, but she’s acting as if it has. A group of cameras is flocking around the news anchor in a New York studio that has recently been updated, …
The maneuver also comes as CNN has been grappling with a viewership downturn since the end of the aftermath of the 2020 election.
“If you’re going to report the traditional way, like CNN does on cable, in studio, you have to make sure that the story also translates to the YouTube crowd,” he says, while not upsetting the network’s older core audience. The “News Central” concept, says Halsne, appears to walk that line. Now six anchors must master a new way of delivering news. “There’s actual choreography,” says Berman. “There’s a lot more movement. You have to watch where the other anchors are, and also the cameras. It’s constantly stepping, moving, shifting, looking.” For Sidner, a CNN veteran who has for years delivered stories from remote locations, the “News Central” job feels like she’s still out there somewhere. “I’m immersed in the story because everything is larger than life.
Producers and anchors have already developed an internal language that helps them figure out where to stand, and what part of the studio or screen at which they should look. The group talks about “Wall 1’ or “Wall 2” along with “channels,” “positions” and “verts” .
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