Coach's Signature 'Prairie' Aesthetic Flees to the City for Spring 2020

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Coach's Signature 'Prairie' Aesthetic Flees to the City for Spring 2020
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For Spring 2020, Coach's muse has officially fled the countryside for the city streets: NYFW

Author:Maria BobilaPublish date:Sep 10, 2019Since Stuart Vevers debuted Coach's first-ever ready-to-wear collection at New York Fashion Week in February of 2014, the designer has been steadily building upon a signature "prairie" aesthetic for the then-ailing brand — a look that would eventually become one of the fashion industry's favorite trends nearly four years later, in 2018.

Vevers, according to a recent interview with WWD on his sixth anniversary with the brand, is currently "really obsessed with the urgency of New York City itself." That inspiration was certainly felt on the runway, set outdoors on The High Line near the Coach headquarters.

Vevers collaborated with yet another artist for his new collection. This time, it's pop artist and illustrator Richard Bernstein, whose famous portraits graced the covers of Interview Magazine during the '70s and '80s. Now, they're placed front and center — starring Barbara Streisand, Michael J. Fox and Rob Lowe, to name a few — on tanks, crewneck sweatshirts and handbags.

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