Coca-Cola CEO James Quincey said that the beverage giant waited too long to make a sparkling water brand.
Coca-Cola CEO James Quincey said Monday that the beverage giant waited too long to make a sparkling water brand.PepsiCo expects that its Bubly sparkling water brand, launched in 2018, will become one of its next billion-dollar brands.
James Quincey, the CEO of The Coca-Cola Company, speaks during an interview with CNBC on the floor at the New York Stock Exchange, December 9, 2019.CEO James Quincey said that the beverage giant waited too long to make a sparkling water brand. "We should've done AHA, yeah, sooner," Quincey said at the Beverage-Digest Future Smarts conference on Monday.will launch AHA on March 2As soda consumption falls, flavored sparkling water or seltzer has become a popular alternative for consumers. In 2018, bottled sparkling water volume grew by 6% to 531 million gallons, according to data from Beverage Marketing.expects that its Bubly sparkling water brand, launched in 2018, will become one of its next billion-dollar brands.
AHA, which will differentiate itself by having a jolt of caffeine, is not Coke's first entrance into sparkling water, but it is its first effort to challenge Bubly andThe Atlanta-based company launched Dasani's line of sparkling water in 2014, which will be replaced by AHA in retail stores. In 2015, Coke also launched a sparkling version of Smartwater. Coke will also introduce flavors to its nonsparkling Smartwater drinks in 2020.
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