An arbitration tribunal has ruled that Coca-Cola Co can sell its energy drink gl...
The soda maker was in arbitration with Monster Beverage over the launch of Coca-Cola Energy, as it would put the company in direct competition with Monster and violate their initial agreement in 2015.
Atlanta-based Coca-Cola launched the drink as a part of its efforts to break away from its traditional fizzy sodas and shift to health-focused trends. Coca-Cola Energy, first launched in Spain and Hungary in April, has caffeine from naturally derived sources, guarana extracts, B vitamins and no taurine - a stimulant often found in energy drinks.
According to the ruling, the beverage maker can continue to sell and distribute Coca-Cola Energy, including in markets where it has already been launched, and is free to launch the product in new markets globally. Coca-Cola said it would continue its partnership with Monster, in which it holds a stake of nearly 19%.Reporting by Nivedita Balu in Bengaluru; Editing by Maju Samuel
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