It sold out in under 3 hours—are you surprised?
"We're constantly looking for ways to innovate not only in our products—but also in the consumer-centric experiences we offer," McCrea O'Haire, a digital experiences manager at Coca-Cola North America, said in the announcement. "The Insiders Club will allow us to showcase the diversity of the drinks we offer and get some of our newest innovations into the hands of fans who want to be among the first to enjoy them.
The subscription service is not free: Insiders had to fork over either $10 per month or $50 upfront for all six-months. But apparently, Coca-Cola fans were more than happy to pay for one of the thousand available slots, and as a result, a Coca-Cola spokesperson tells us this pilot program sold out in under three hours. For now, interested parties are instead being asked to "join the Insiders Club waiting list, and we'll let you know as soon as more spots open up.
However, it's not clear if or when new spots will actually become available. In fact, there's not even a guarantee that the club will last longer than this initial six-month test. Still, O'Haire seemed enthusiastic about the initial response.
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