Coca-Cola to launch Coke-branded energy drink in U.S., in a bid for more growth

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Coca-Cola to launch Coke-branded energy drink in U.S., in a bid for more growth
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Coke said that it will bring Coca-Cola Energy, which already launched earlier this year in overseas markets including Great Britain, Spain and Germany, to the U.S. in January.

Coke will bring Coca-Cola Energy to the U.S. in January.

"As a total beverage company, we're constantly looking for ways to evolve our portfolio and bring people the drinks they want – in a range of categories and package options," said brand director Janki Gambhir in a statement. "Coca-Cola Energy was developed by listening to people who told us they wanted an energy drink that tastes more like Coca-Cola than a traditional energy drink.

In Spain, the first market to launch Coke Energy, the drink had managed to capture a 2% share of the energy category as of July, according to CEO James Quincey. The drink will include 114 mg of caffeine per 12-ounce serving and contains naturally sourced caffeine, guarana extracts and B vitamins.

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