Collins Key built a YouTube channel with 19 million subscribers after striking out in Hollywood. He told us his data-driven strategy to get 150 million monthly views.
YouTube star Collins Key, who got his start on"America's Got Talent" in 2013 performing magic, now has a successful YouTube channel with his brother Devan, which has over 19 million subscribers.In an interview with Business Insider, Collins said that to grow a YouTube channel and gain millions of views per video, you need to have a clear strategy.
In an interview with Business Insider, Collins shared his tips for growing a YouTube channel and gaining millions of views per video.Collins was the first magician to reach the finals of AGT. While on AGT, Collins said he"went all out on social media," building up a following and connecting with fans from the show. He would post hour-long live streams, weekly YouTube videos, and kept up with his Instagram and Facebook pages daily.
Yet each month, the brothers only upload 1 to 2 videos, compared to the weekly, or sometimes daily, video upload schedule typical to many YouTube creators. "To really be successful on YouTube, you need to understand how the platform works, the data of it, how to algorithm works, how AI promotes the content," Collins said."All of the technical aspects of the things that make content blow up on YouTube."
Collins took his magic and performance skills from AGT, and applied them to his YouTube channel. He also brought on his brother Devan, who incorporated his knowledge of art into making the thumbnail images. A creator can do this by setting up what a fan can expect every time they come to their channel. Collins said for his own channel, the goal is to leave fans with"an enthusiasm for life," and that it's about continually being creative and keeping it fun."If it becomes predictable, meaning that every video becomes the same, or our reaction to everything becomes the same, or the way we execute it becomes the same, then why would they watch the video?" Collins said.
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