While jittery retailers and production issues remain a concern, most vendors at the Project and Man shows maintained a positive attitude as they showed their casually skewed, colorful, and often sustainable, spring 2024 collections.
Case in point is that he recently decided to branch out into golf-specific styles for his eyewear line and attended the PGA Show in Florida in January to introduce the collection. As a result he has opened a number of country clubs as clients and is also working with them to offer special gifts for their member tournaments.
Although he wasn’t sure how the category expansion would work, he still opted to make the leap. “I don’t know how you can grow your business without opening new channels,” he said.Show, agreed that the industry has been “having a hard time the last two to three years.” Brands at the show were working hard to “figure things out,” she added, as production issues hamper their ability to produce samples and collections.
“But there’s also a lot of optimism and collaborating,” she said, adding that brands that showed at Project were quick to help their colleagues with retail contacts as well as suggestions on how to overcome their manufacturing issues. “They’re having a lot of conversations with each other and that banding together is healthy for all of us,” she said.
John Webb of Handvaerk was also upbeat. Because the brand is built on high-quality basics such as T-shirts and polos, his business has been doing well. “People are past worrying these days; it’s time to get on with our lives,” he said. “Everyone wanted to dressed up after COVID[-19]” but now, they’re opting for pieces that are sophisticated yet comfortable — which is right in the brand’s wheelhouse.
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