Comic-Con 2019: How 'Superstore' created a legion of superfans

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Comic-Con 2019: How 'Superstore' created a legion of superfans
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“This is a show about the most everyday kind of people you could possibly know, and we’re at Comic-Con!” America Ferrera told The Times.

. A major highlight is the people-watching: It’s not uncommon for attendees to spend months making ornate costumes, often worthy of standing alongside the professional ensembles of blockbuster franchises.

“I worked at a department store and at fast- food counters, and it totally brings me back to all the fun stuff you do with your friends to move the time along on a slow day, like putting on an accent with a straight face while you’re with customers,” said Marilyn Towata, 38, of San Diego. “It’s so cathartic,” adds Jillian Zacharcuk, 24, a Menafee resident employed at Walmart . “I like to watch it after work.

So when the cast arrived at the Hard Rock Hotel on Thursday afternoon, they were greeted by a block-length swarm of screaming fans, many decorated in makeshift uniforms. Mel Gundran, 34, of Long Beach, bought his blue polo shirt at Cloud 9’s on-screen competitor, Target. Katalina Garber, 17, drove more than eight hours from Pleasanton with her dad and proudly touted a vest she made with aqua blue piping.

Amid the chaos of the activation, Michael Bigay, a 41-year-old fan from Stanton, was turning heads for his clever cosplay as Nico Santos’ character Mateo, the employee who is an undocumented immigrant. “Nico’s character being Filipino, gay and an immigrant, I’m exactly the same, and I never thought I’d see myself represented onscreen,” he said, holding a sign that read “ICE is for drinks.”

Mateo’s deportation story line will continue into the fifth season, which premieres Sept. 26, as the show explores what that lengthy and complicated process entails. “I’m realizing more and more that I like writing things that reflect on issues in the real world,” said Justin Spitzer, creator and executive producer. “You can’t set out with a goal like that; it’s too much pressure, and we would lose the funny. The ideal is to do it incidentally. It’s worked out for us so far.

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