Readership is a driving force in the comic business; however, publishers seem to neglect them more and more over the years.
movie rights. Much money, time, and talent were used to push the variouswent unpublished due to Fox having theThe Harry Potter movies would increase interest in the books on which Harry Potter was based, while comic book movies were lucky to have the slightest positive effect on the actual comics they were based on.limited series was a smash hit. People were once again excited about Marvel Mutants. What does Marvel do? Floods the market with mutant titles.
was very popular over at Marvel. While Bendis was with Marvel for years, people wondered what Bendis could do with DC's. DC snuffs out that excitement by having Bendis's firststory be a Walmart exclusive for their Giant-Sized DC comics line that is no longer being published. Relaunches are a pain when ordering. The publishers keep having them to have a quick increase in sales. At times, new people check out a first issue; other times, the people picking up each issue use it as a jumping-off point. So many relaunches are confusing to readership. Some people are surprised at how quickly the series they were reading is ended and renumbered.
Getting people excited about reading a series makes them want to get the next issue, to keep reading and enjoying a comic series. Over the years, publishers have done shortcuts to boost sales, a relaunch, multiple covers, gimmick covers, and more. These shortcuts are much more accessible than getting a creative team that will get people reading comics, though doing so, the comic industry gets lazy and loses long-term customers.
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