If there’s a new chicken sandwich king, we can thank the strong consumer economy. Here's why:
Perhaps it’s no surprise that the two iconic burgers in the fast-food industry — Burger King’s Whopper and the McDonald’s Big Mac — were both introduced during times of low unemployment like we have today.
, a year when the unemployment rate dropped as low as 3.7%. Burger King’s co-founder noticed that a rival establishment was seeing good sales of a bigger burger, and he sought to imitate it.in his Pittsburgh restaurant as a way of increasing sales. In 1967, with the national unemployment rate also below 4%, what was to become known as the Big Mac was born. It went national a year later.for the Six Dollar Burger from Carl’s Jr. and Hardee’s. In the late 1990s Carl’s Jr.
The fast-food industry also suffered some blowback from its profit-inflating strategies in the late 1990s. In 1993, McDonald’s promoted a “Dino-sized” value mealIt became such a hit that super-sizing was born. That led to a super-sizing arms race throughout the industry for the rest of the decade, leading to surging fast-food profits in the late 1990s — coinciding with a growing obesity crisis.
The Popeyes chicken sandwich isn’t trying to be bigger or cheaper; the hook is really about trying to be a better chicken sandwich than Chick-fil-A’s by featuring a brioche bun, a full layer of pickles and either a spicy Cajun spread or mayonnaise. While the nearest Chick-fil-A to me sells its chicken sandwich for $3.49, the Popeyes one is 14% higher at $3.99.
The economy’s good times can’t go on forever, but some booms give us a gift that lasts: the Whopper, the Big Mac, the Six Dollar Burger — and now, perhaps, the Impossible Burger and the Popeyes chicken sandwich.
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