EXCLUSIVE: Deadline hears that Steve Buck, Comscore’s SVP of Business Relations and Jim Zak, SVP of International Theatrical have departed the show business data corporation as it seeks to re…
, SVP of International Theatrical have departed the show business data corporation as it seeks to reduce 8% of its workforce expenses before the end of the quarter in an effort to chop costs by $20M.Buck and Zak are giants in the box office data sphere, having built Comscore up from when it was Rentrak with Ron Giambra, to absorbing box office data rival Entertainment Data Inc, to being acquired by Comscore.
Buck, a vet of Gramercy and Savoy Pictures distribution, was involved in getting Comscore into the moviegoer exit polling business with the creation of PostTrak, a joint venture with Screen Engine. PostTrak became a hot competitor to Las Vegas-based CinemaScore, which is the Friday night exit pollster for major studios. PostTrak upped what CinemaScore did by polling throughout the weekend, and into films’ second weekends of play.
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