.ConanGray is already a superstar to the under-25 crowd. It's time for everyone else to catch up.
with The 1975’s lead singer Matty Healy sent Gray’s fans into a tizzy, and he’s opened California dates for Panic! At the Disco. On YouTube Gray now has 1.8 million subscribers; there’s another 1.4 million on Instagram. Even though his debut albumdoesn’t drop until this Friday, his available songs have already been streamed on over 400 million times across various platforms.
Gray had a youthful habit for crafting songs from billboard slogans he saw on the highways, or shampoo bottle labels. Sometimes he’d even find inspiration from plumbing. , except with songwriting skills and a fairytale ending. Even as the record industry once faced existential dread at the prospect of the internet destroying it, it’s long been adept at using the internet’s tools to find and promote new talent. There were the halcyon days when any band with a large MySpace presence and closet full of American Apparel could get some sort of record deal. Home videos uploaded to YouTube led to Justin Bieber's discovery.
“I learned how to do all the production and all that kind of stuff literally off of YouTube videos and off of the internet, and also from just experimenting and slowly learning,” he said. At that point, Gray had reached 100,00 subscribers to his channel. That's small compared to YouTube royalty , but enough to suddenly push the video viral.
“I think music right now is so honest and so real because it has to be, because people are smart. People can tell when a song is fake or when it’s formulated,” said Gray. “People don’t want fake stuff anymore. We live in an era where everything is fake, and we want something that’s real.”
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