Conservative group targets Bank of America in new ad campaign over ESG

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Conservative group targets Bank of America in new ad campaign over ESG
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.ConsumersFirst launched a campaign targeting BankofAmerica, accusing it of pushing a political agenda through an embrace of environmental, social, and governance (ESG) principles. The move includes mobile billboards and a national television ad buy.

with corporations and financial institutions, and Consumers’ Research, a conservative nonprofit group, has been pushing back. The latest move includes mobile billboards and a national television ad buy.

“How to get a loan from Bank of America,” one billboard reads. “Step 1: Go Woke. Step 2: Get Paid. .” “We are putting Bank of America on notice. CEO Brian Moynihan has wielded the United States’ second-largest bank like a political club,” Hild said. “Under his watch, the bank has brought China’s social credit system to American soil by using arbitrary ESG metrics to potentially lock individuals and businesses out of key banking services. This is the same bank that helped build the Chinese Communist Party, investing billions of American dollars into China to help facilitate its rise.

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