“Especially because production has been stalled, this is a great opportunity for early-stage companies who have finished content and can get creative in selling, distributing, or partnering to get this content out to a wide audience.”
appIt’s not just an increase in consumption on the incumbents though. Consumption is up across nearly every format and amongst every demographic. From GenZ to Boomers, people are consuming content across broadcast TV, music, online memes and videos, streaming services, and gaming. Without their go-to entertainment and social options, Americans are turning to in-home content consumption.
. Since the stay-at-home orders were enacted, movie watching is now an everyday activity — not just one for the weekends. And with theaters closed, releasing major titles at home is a great way to appeal to a captive, hungry audience. Spotify has also repackaged some of their content to be relevant to the moment — namely a “COVID-Hub” and “School Study Guides” for students and parents now facing e-learning.
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