Ambrosia closing its doors highlights the issues companies operating in the health space could face when they can't prove clinical effectiveness:
It's likely providers and payers will want to invest in companies that can demonstrate that their products can improve outcomes. And since we expect provider- and payer-led funding rounds to tick up, it should up the pressure for startups to prove that their products and services live up to their scientific claims — or risk being left high and dry for funding.Digital Health Pro
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