Convoy CEO Grant Goodale wanted some straight talk from commercial truckers on their concerns. So he spent about 1,200 miles on the road riding with A truckin' social media maven, a carrier whose devotion to his faith is in his company's name and a long-married couple.
“He basically worked his way out of homelessness by starting this carrier and is thriving today,” Goodale explained. “It was really heartwarming to see how much success they've been able to create for themselves.”
“You can imagine, for a small business how much impact that has,” Goodale said. “It's the small carriers that are going to feel the squeeze because they're the ones that don't have large bank accounts and tons of operating capital.
They jokingly call living, working and driving in close quarter “a test” for their marriage, Goodale said. In light of those inefficiencies, Goodale said Mike Ellis told him “I could be moving more freight for all of these shippers if I could predictably and reliably get into and out of facilities and plan my schedule more reliably and drive more loaded miles.”
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