The time is here to chill with your bra off.
Coors has a new beer commercial that’s all about a woman’s favorite time of day— part of the day is taking off her bra. It’s synonymous with freedom and comfort with a side of “I don’t give a heck” thrown in for good measure. It’s a glorious time of day, so much so that Coors Light decided it deserved its own video as a part of their “Made to Chill” campaign.
Men are the typical demographic for beer ads. Not to say boobs aren’t showing up in those as well but they’re usually for a sexy visual versus an “omg please for the love get this bra off me” type of message. It’s always seemed odd because most women I know drink beer. The target audience is there, and it seems Coors Light is finally paying attention.
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