Coping With COVID-19 Crisis: Broadway Publicist Keith Sherman Talks Employee Furloughs, Dipping Into Savings And Staying Positive After Testing Positive

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Coping With COVID-19 Crisis: Broadway Publicist Keith Sherman Talks Employee Furloughs, Dipping Into Savings And Staying Positive After Testing Positive
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Editors’ Note: With full acknowledgment of the big-picture implications of a pandemic that has already claimed thousands of lives, cratered global economies and closed international borders, Deadli…

With full acknowledgment of the big-picture implications of a pandemic that has already claimed thousands of lives, cratered global economies and closed international borders, Deadline’sseries is a forum for those in the entertainment space grappling with myriad consequences of seeing a great industry screech to a halt.

One moment keeps resonating for me. It was a few days after 9/11 when a spectacular line-up of New Yorkers andstars in Times Square encouraged people to see a show. The message was that NYC was open for business. What will the 2020 equivalent look like and when will it be? On one hand it can’t happen soon enough, and yet realistically we know it is still months away.

This pandemic teaches us that we are all equal, all connected to each other. It shifts our priorities to put health first. It reminds us the importance of family, including family by choice. It shows us to lend a hand to others in need. Since so many of us are sequestered at home, now is a great time to reconnect with people in our lives we haven’t spoken with in some time. It’s a time for reflection. It’s a time for us to scale back to a greater sense of humanity.

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