With the number of diagnosed cases of the coronavirus growing every day, India is moving swiftly to avoid a major outbreak, actions that are taking a great toll on the live music industry
MUMBAI – With the number of diagnosed cases of the coronavirus inching up every day, India is moving swiftly to avoid a major outbreak, actions that are taking a great toll on the live music industry.
The government’s actions also affected Delhi and Bengaluru, which along with Mumbai form the country’s touring circuit for most international acts. Patients have been diagnosed with COVID-19 in each of these cities. As of Monday, India’s infections had topped 140 with three deaths, spread across 15 states and union territories.
While the virus has struck India towards the end of the music festival season – the bulk of the country’s 300-plus large-scale music and outdoor events are held between September and April – it has already had a severe impact on the live music industry, which is estimated to have a value of Rs1,280 crore , according to a 2019 report published by Deloitte and trade body the Indian Music Industry.
But some opportunities have been lost for good, says Big Bad Wolf’s Seth. February to April is peak events season in northern Indian cities such as Delhi, Chandigarh and Jaipur. “Now is the best time for outdoor gigs,” she says. “It’s going to be the height of summer by the time we start organizing gigs again.”
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