Anheuser-Busch has learned the hard way that a nice grade on the “Corporate Equality Index” doesn’t help sell cases of beer. Maybe now businesses can stop caring about useless social justice grades from partisan organizations that hate half of the country.
Anheuser-Busch’s Bud Light has seen its sales decline for the sixth straight week after the company decided to insult women by partnering with TikTok “influencer” Dylan Mulvaney, a man who acts like an insulting caricature of a woman. The company has been scrambling to get back in the good graces of conservative consumers, while Coors Light and Miller Lite have seen their sales increase.
— Phil Kerpen May 22, 2023 EVERYTHING YOU NEED TO KNOW ABOUT TIM SCOTT AHEAD OF HIS BIG 2024 ANNOUNCEMENT The Human Rights Campaign uses its grading system to try and pressure organizations into stunts such as the one Bud Light took with Mulvaney. It’s social justice blackmail, designed to signal to activists and establishment media journalists which companies should be named and shamed for not being sufficiently devoted to the social justice cause.
Anheuser-Busch executives should ask themselves a simple question: Would you rather reverse your current Bud Light sales declines or have a “perfect” social justice score from a left-wing organization? It’s not like that score was helping keep Bud Light sales afloat in the face of backlash or that partnering with Mulvaney led to some surge in popularity among “LGBTQ allies.”
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