Sephora Inc. has settled a lawsuit claiming the company sold customer information without proper notice in violation of the California’s landmark consumer privacy law.
FILE - California Attorney General Rob Bonta talks at a news conference in Sacramento, Calif., June 28, 2022. California has settled a lawsuit against one of the world's largest cosmetics retailers that it accused of selling customer information without proper notice in violation of the state's landmark consumer privacy law, Bonta said Wednesday, Aug. 24, 2022. – Sephora Inc.
The company agreed to pay $1.2 million and immediately correct the problem under the settlement, the state's first such enforcement action under the“Data is power, and these days everyone wants it,” Bonta said.“Some of the most intimate details about your life are being harvested," he said."The more data a company has on you, the more power they have over you, the more they can target you to buy their goods and services.”The act was passed by state lawmakers in 2018 andin 2020.
In its settlement, Sephora agreed to clarify its website disclosures and privacy policy to tell customers it sells their data, and allow them to opt out of that sale —steps it said it has already taken. It will file reports with Bonta's office on its sale of personal information and compliance with the law.
Sephora allowed third-party companies to install tracking software that allowed them to build detailed consumer profiles that allowed them to better target customers, Bonta said. But on its website it promised “we do not sell personal information,” according to the lawsuit.
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