Costco—the land of free samples, beige patio furniture, and jars of kimchi as big as your head—has now also become a fast fashion destination. As malls die and once beloved chains start to close, the fashion business at Costco has gone up about 9 percent every year for the last four years, according to a new report from Fast Company.
There could be a number of reasons for this: Brands like Marmot, Tory Burch, Nike, and Birkenstock push off unsold merchandise to the wholesale retailer, where it is then sold at severely discounted rates.
If you’re already shopping at Costco, why wouldn’t you peruse the clothing section? There’s a lot of brand loyalty there, and the in-store shopping experience is pretty seamless. The appeal of Costco is obvious: We love Amazon because it’s an online everything store; Costco is a real-life everything store with free bulgogi beef samples and a food court with excellent hot dogs, literally the two things I wish Amazon had.
But there’s an obvious downside. “Costco is effectively supporting the fast-fashion business model”—which is
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