In between a lifestyle brand and an art gallery with its own speakeasy, the notoriously cryptic Good Luck Dry Cleaners (GLDC) is becoming a go-to brand for what’s cool in the New York art and fashion scene and beyond.
Since their first popup in a defunct Brooklyn dry cleaner a few years ago, they’ve collaborated with Saks Fifth Avenue, Lululemon, Maxim, and other brands to create truly unique experiences.
When they’re not having a famous DJ come spin for them, detail-obsessed Reese makes sure that every song on the gallery’s playlist matches their carefully curated art collection.Iconic hip hop producer Prince Paul in a Good Luck Dry Cleaners shirtThe gaining popularity feels a bit like other cult classic brand Supreme. But unlike Supreme, GLDC doesn’t sell any of their merchandise online and doesn’t have a secondary resale market.
“We want people to wear a Good Luck Dry Cleaners shirt like a badge of honor similar to how back in the day you could only get a CBGB shirt if you actually went to CBGB’s; it’s the emotional connection that you have with the experience of going to Good Luck Dry Cleaners,” explains Phil Reese, one of the creative and quirky minds behind GLDC.
I came early and stayed to the end to talk to Reese and Penn but the line never let up. Soho Ink, GLDC’s tattoo partner for the event was still nice enough to offer everyone on the waitlist a free tattoo if they came by the next day. Though intrigued and impressed by the designs, I decided not to get inked this time. Good Luck Dry Cleaners are known for popping up randomly in secret locations when you least expect it.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
New York Parents Are Taking Their Kids Out of School to Avoid New Vaccination Requirements
Leer más »
Swedish teen climate activist arrives in New York by boat for U.N. summitTeenage climate activist Greta Thunberg sailed into New York Harbor on Wednesday...
Leer más »
This 9-year-old double amputee will walk the runway at New York Fashion WeekDaisy-May Demetre was born with fibular hemimelia, where part or all of the fibular bone in the leg is missing. She received prosthetic legs and used them to help her walk and move. Now, she's strutting her stuff down catwalks.
Leer más »