Whether country’s current commercial surge will translate to Grammy nominations could be one of the more compelling narratives this awards season.
Illustration by Israel G. Vargas. Josh Meitz for Billboard; Kristín Braga Wright; Michael Caudill for Billboard; Samuel Corum/Getty Images., claiming the undisputed song of the summer crown — and is one of four country songs to top both the Hot 100 andAnd Wallen’s success story is far from the genre’s only recent standout. Thanks to artists like Luke Combs, whose cover of Tracy Chapman’s “Fast Car” spent eight weeks at No.
Country has often been neglected when it comes to Grammy nominations in the general-field categories — album, record and song of the year and best new artist, for which all 13,000 Recording Academy members can vote. Should “Rich Men” receive a song or record of the year nod — or even a win — it would not be the first time voters have marked their ballots for a song with a message. At the 2019 ceremony, Childish Gambino’s commentary on institutional racism, “This Is America,” won song and record of the year. Two years later, “I Can’t Breathe,” H.E.R.’s poignant take on George Floyd’s murder, won song of the year.
“Artists who have huge moments still have to consider who’s voting,” one Grammy consultant says, noting that voters aren’t the fans who propelled “Rich Men” to No. 1 but creatives who make music. And while the timing of Anthony’s breakthrough means he is fresh in voters’ minds as they mark their ballots, that could also work against him. “I don’t know if the industry is going to wait and hold off to see if [he] has legs or it’s a flash in the pan,” one Grammy voter says.
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