Television use of all sorts in America went up by 18% in the week ending March 22nd, compared with the week before
FOR MOST industries, the lockdowns and social-distancing measures imposed by governments around the world to contain the covid-19 pandemic will be crippling. For video-streaming services, however, they could be a godsend. Citizens face what could be months of isolation at home, ideal conditions for binge-watching . It is not an activity that requires much Blitz-spirit stoicism. “Your grandparents were called to war,” one Twitter user recently quipped.
This echoes earlier research from Nielsen which analysed television usage in Houston, Texas during Hurricane Harvey in 2017, and in New York during a severe blizzard in 2016—incidents which kept people stuck indoors. In Texas, total TV use was 56% higher, over a five-day period, than a week before; in New York, it was 45% higher on the day of the snowstorm than a week earlier .
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