New data has revealed that the majority of creators feel 'screwed' by large social media platforms and their algorithms.
According to the survey which was shared withthis week, 70 percent of creators say they feel social media platforms put them at a disadvantage, but 60 percent say they are reliant on those platforms to showcase their creative work.
In the research that was conducted between September to December last year, 73 percent of creators say they did not like how algorithms impact what they choose to put out, though being placed in the feeds of people who aren’t following them does sometimes result in lucrative sponsorship deals eventually.
“We know these apps are important tools for creators, so ditching them completely isn’t the answer,” writes Patreon. “But disproportionately depending on any single one puts you at the whim of the platforms, meaning any algorithm change can impact your income.”
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