Credit Suisse to shift focus from branches to digital banking

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Credit Suisse to shift focus from branches to digital banking
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Credit Suisse said on Monday it would invest hundreds of millions of francs in d...

) said on Monday it would invest hundreds of millions of francs in digital services and other parts of its Swiss division by the end of 2021 and said it no longer needed a bigger branch network in its home market than its rivals.

“The achievement of long-term success will not depend on having the biggest branch network in the future,” Thomas Gottstein, head of Credit Suisse’s Swiss Universal Bank unit, said without elaborating on any branch closures. In total, investments “in the high three-digit million range” through 2021 will include boosting the Swiss unit’s digital offering, hiring client advisers, marketing and sponsorships, Credit Suisse said.

Credit Suisse’s new Direct Banking would have about 1 million retail clients, 60,000 commercial clients, and more than 500 employees and would be run by Mario Crameri, Credit Suisse said.“Credit Suisse’s market share tends to be lower in Swiss retail banking and among young bank clients than in most other client segments,” it said.

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