Facing turmoil and uncertainty over reforms, the Hollywood Foreign Press Assn.'s crisis PR firm outlines the stakes if the group doesn't approve new bylaws.
As the Hollywood Foreign Press Assn.’s vote on its proposed new bylaws nears, the outcome remains in play. Underscoring the uncertainty, the group’s crisis PR consultant sent a memo to members last week, prodding them to “consider what will happen if you do not pass the bylaws.”
“Some of you may wish for an alternate future but the reality is totally different,” wrote James Lee, the founder and CEO of the Lee Strategy Group, according to the memo obtained by The Times. “As journalists, you understand what the headline will be if you do not pass these bylaws.” The new bylaws would codify reforms of core issues including governance and membership, as well as policies on Golden Globes voting, the conduct and ethics of members and a host of membership perks — including the prohibition of gifts from studios and others. The reformed bylaws — which require a two-thirds majority vote to pass — are intended to addressthat have long dogged the association and played a role in NBC announcing that it would not broadcast the awards next year.
Reminding members that, “The Hollywood community has already accepted passage of the bylaws as a condition of returning to business as usual,” Lee’s note outlines potential scenarios should members not approve them. Among them, Lee wrote that the organization would continue to be cut off from “celebrity interviews or other talent for the foreseeable future” and there will be no broadcast of the Golden Globes, or celebrities interested in participating in the ceremony.
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