[REPORT] How crowdsourcing is helping to improve the troublesome last mile of e-commerce delivery:
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A secondary benefit of crowdsourced delivery is that it is tech-heavy and asset-light. Contracted couriers provide their own transportation to make deliveries, often from a retailer's store location, and are typically paid per delivery or per shift. For companies, this means not worrying about warehouse operations, fleet management, or employee benefits — thereby offsetting some of the high costs and complex logistics associated with on-demand delivery.
Despite these benefits, the startup nature of many crowdsourced delivery services comes with inherent challenges, such as the high per-delivery costs of ad-hoc shipments, which are often absorbed by the retailer as customers become less and less willing to cover delivery fees. Crowdsourced delivery attempts to skirt these bottlenecks by tasking someone local to both the package's origin and customer's door to expedite fulfillment and elevate customer satisfaction.To date, crowdsourced delivery has been most commonly seen in meal delivery services in urban markets, with apps such as Postmates, Doordash, and Grubhub, but even giants like Walmart and Aldi have begun dabbling with this model for same-day grocery delivery.
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