Cuccia thongs are for women who don't want to be 'soft and muted.'
. Her curiosity was first sparked when she was a little kid, rummaging through her mom’s things. The New York City–born Cuccia and her sister would dress up in her ’80s-era underpinnings and leotards, dance around the room, and, as she says, “laugh while creating our own imaginary world that these pieces inspired.”
Cuccia later became a photographer and began to focus her work on herself and other women wearing underwear. “This practice is what has helped me, express my sexuality, and strengthen the relationship I have with myself,” she says. “When I started photographing other women this way, they always thanked me and told me how elevated they felt and how therapeutic the experience was, just to be seen and celebrated.
“I initially started Cuccia to merge my passion for photographing women with a tangible, timeless garment,” Cuccia notes. “I often would take pictures of women in underwear but I could never find the shapes that I felt could accentuate their bodies the way I wanted and the way they wanted.” She adds, “I also noticed a lot of women on social media lifting up their underwear on the sides of their hips to make them look high-cut when they weren’t.
“I’m focusing on basic thongs because they’re timeless,” Cuccia says. “It’s also the least amount of fabric you can possibly wear without being fully nude.” She chose her palette, she says, because, “a lot of underwear companies only offer pieces in soft, muted color schemes, which are marketed with a gentle, ethereal aesthetic.” Cuccia adds, “I just don’t relate to the softness, at least not 100 percent of the time.
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