The brand's first store outside the US opens at Toronto's Yorkdale Mall today.
As of July 11th , the brand, whose breezy dresses are beloved by everyone from Busy Phillips to Kendall Jenner, will be hawking their signature brand of California cool to Canada in Toronto’s Yorkdale mall. The Canadian store is Reformation’s first brick-and-mortar store outside the US and everyone at this party seems just excited as me – and for good reason. Reformation is one of the most visible brands in the fast fashion space that’s actually making an effort to be sustainable.
When she founded Reformation in 2009, Aflalo sold only one-of-a-kind vintage pieces. But demand was high and as the business began to grow, Aflalo was determined to scale up while remaining true to her roots .
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