“The Jackie is the perfect bag,” Dakota Johnson tells Vogue, in an exclusive first look at Gucci’s new Jackie 1961 campaign.
Instantly recognizable thanks to its curved half-moon shape and distinctive piston hardware, Gucci’s saddle bag became a firm favorite of the former first lady’s in the ’70s, and photographs of Jackie flitting around Manhattan with her leather tote in tow swiftly propelled it to icon status.
Jackie Kennedy with her 1961 bag in the ’70s, modern ambassador Dakota Johnson’s favourite fashion era.From one enigmatic brunette to another, Dakota is the ideal modern muse for this contemporary spin on a house favorite. The campaign imagery, shot by British photographer Glen Luchford, echoes the sort of paparazzi snaps that are so intrinsic to modern celebrity culture, but also documented Mrs Kennedy Onassis’s love affair with the handbag all those decades ago.
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