A lifetime lover of jewelry, Danielle Sherman’s development process began in the archives of LA’s Getty Museum, where she discovered a love for Retro jewels.
“Because of the world we’re in now, it’s sometimes hard to find things that people have taken time to create,” Sherman says. “But Sherman Field is really built to last. I mention this on the: ‘craft without compromise.’ I stand for everything that fast fashion doesn’t.” A lifetime lover of jewelry, Sherman’s development process began in the archives of LA’s Getty Museum, where he discovered a love for Retro jewels.
As Sherman made the rounds of jewelry trade shows—call it secondary research—she noticed a real lack of chain necklaces from the era of her interest, so she made them her focus. “They’re heavy and they have weight to them,” she says. “They’re an investment that you can pass on, and that’s how I envision this brand.” In addition to chunky necklaces in multiple lengths , she’s designed cigar and barre rings and stud earrings featuring black onyx, lapis lazuli, or white cacholong.
But why use the name of her grandparents’ company? “Even though Sherman Field didn’t last long it stood for something—it really represented quality,” says Sherman. “Hopefully we’ll be around for the next 10, 15, 20…this is something that maybe one day my kids will want to take up. It’s nice to build something of permanence in a time when things feel really impermanent.”
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