“The biggest thing you can do is capture the culture,” says DapperDanHarlem.
Dapper Dan: Made in Harlem
An experienced narrator Day shares pithy anecdotes and uncomfortable truths with ease. Nothing—be it drug use or being busted by Supreme Court Justice Sonia Sotomayor—is off-limits, but some portions proved harder to write than others. “The most difficult part was telling my family story. Reflecting our relationship, especially with the boys—the trials and tribulations,” he says eluding to the difficulties he and his brothers Cary and James faced as they struggled with heroin addiction.
Innovation would become his signature. When wholesalers wouldn’t sell to his 125th Street boutique because of his skin color, he focused on making custom designs. When big brands weren’t attuned to the wants of an urban clientele, he stepped in to fill the void. “The biggest thing you can do is capture the culture,” he says, offering a few words of advice to his fashion successors.
For Day, the partnership with Gucci has allowed him to expand his reach and the scope of his expression. The obstacles of the past—access to equipment and permission from copyright owners—no longer hinder his work. “[Before,] I couldn’t go to manufacturers and say, ‘this is the idea I have; I’m going to put it together, and this is how I want you to do it.’” I had to learn how to do things myself because I didn’t have permission from the manufacturers who own the trade world,” he says.
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