Turns out eschewing the traditional television model doesn't actually work. Who knew!
In what will likely be today’s most shocking news, Marvel’s plan to run their TV arm without showrunners, pilots, or many of the other processes that have kept the medium running for decades didn’t exactly work out for them. Who could have possibly seen this coming? Turns out Bob Iger—who very publicly called out his biggest cash cow’s less-than-stellar TV offerings earlier this summer—was right all along. Ugh. What is genuinely shocking is the way Marvel is going about its big television pivot.
How did we get here? The short answer is that Marvel’s approach to TV thus far has been, to put it bluntly, insane. Per Brad Winderbaum, head of streaming, television, and animation, Marvel pioneered their brave new model to “marry the Marvel culture with the traditional television culture,” which apparently just means doing away with traditional television culture altogether.
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