“They’re all redefining privacy to their own benefit in a lot of ways ... but obviously, I think privacy should be defined from the perspective of the user ... that’s the only perspective that actually counts.”
In other words, that great lumbering giant of legislation, GDPR, which has forced more mouse clicks than any other law in history, has only succeeding in halving European’s data privacy exposure.
There is evidence that publishers, specifically news outlets, can earn more when omitting layers of targeting adtech and simply enabling contextual ads, which don’t require personal information. The Irish Council for Civil Liberties, for instance,a Norwegian news agency that quadrupled revenue for contextual ads versus tracking-based based ads over a 12 month span, and a Dutch publisher that boosted revenue 149%.
Be that as it may, Schmetz says Google is actually moving to break tools that enhance privacy by changing how extensions in its Chrome browser can work.
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