Serial swipers on Tinder are going to pay for that dopamine rush. The dating app owned by Match (MTCH.O) said last week it’s rolling out a subscription tier called “Tinder Select” that will cost $500
The dating app Tinder is shown on a mobile phone in this picture illustration taken September 1, 2020. Picture taken September 1, 2020. REUTERS/Akhtar Soomro/IllustrationNEW YORK, Oct 6 - Serial swipers on Tinder are going to pay for that dopamine rush. The dating app owned by Matchit’s rolling out a subscription tier called “Tinder Select” that will cost $500 a month. The $12 billion company could make even more money if it approached hookups the way computer games hook users.
The company run by Bernard Kim has been struggling to jolt growth at its dating destinations, which include Hinge, OKCupid, and Plenty of Fish. Tinder, its largest brand, grew revenue by 7% to $3.2 billion last year. Competitor BumbleThat’s problematic considering the value Tinder provides to those looking for companionship. The location-based app connects people based on where they are physically standing. This earned Tinder a deserved reputation for being the go-to place for overnight romance.
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