'Eminem bro, there's something that I made as a joke and it works so good — I could not believe it!'
The crowd did seem to enjoy the song, judging by the clip. But Guetta seemingly didn't specify to the audience that they were listening to something that was AI-generated — and jury's still out on how Eminem feels about his "voice" being used at a major concert, seemingly without his approval.follow up his video with a note to say that he "obviously" won't release the song "commercially.
But these are ethically murky waters nonetheless. Guetta benefits one way or another from using Eminem's voice at shows, even if he doesn't actually bottle and sell the song. And commerciality aside,, particularly of celebrities, is a growing — and clearly inevitable — concern regarding voice-generating AI programs like whichever one Guetta apparently used.
It's one thing for a DJ to remix a lyric that someone wrote and rapped or sang themselves, and wholly another to fabricate a feature entirely. The AI could say something offensive in the voice of an impersonated artist, the impersonated artist might not like it.
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