Lauren discussed how the pandemic has made the company’s sustainability message even more essential.
Last year for Earth Day, Polo Ralph Lauren made a visible statement by introducing the Earth Polo, a sustainable alternative to the company’s signature polo shirt created from thread derived entirely from recycled plastic bottles and dyed in a process that uses no water. Each Earth Polo is made from an average of 12 plastic bottles.
In the first iteration last year, the shirts were offered for men and women in four colors. This time around, they’ll be available in 19 colors and patterns for men in short- and long-sleeve options, as well as seven for women and nine for children. The brand is continuing to partner with First Mile, which works with entrepreneurs in low-income communities to collect recyclable plastic bottles, which are then processed and turned into the yarn and ultimately the fabric for the shirts.
Here, Lauren discusses the expansion of the program and how the coronavirus pandemic has made the company’s sustainability message even more essential.David Lauren: A lot of people were very concerned that our customers, who are used to cotton and natural-fiber product, would not respond to anything but that. But we found there has been incredible customer interest and response to products that promote sustainability, that have a story behind them — and customers feel very proud to wear them.
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