Deion Sanders was featured on the cover of SI many times during his legendary career, but this one is special. Read the story on how Coach Prime and Jackson State are fueling the rise of HBCU football:
The main house itself took about 16 months to build. Sanders had been living in it for about eight—only a few paintings and pictures had been hung yet—when Robinson called to gauge his interest late in the summer of 2020.
Sanders knows how a championship organization looks and operates. He played on two Super Bowl winners and in the 1992 World Series, still theIn a pandemic-shortened 2020 season Jackson State started 3–0 . . . and then fell apart, finishing 4–3. The facilities were far from championship standards; the practice field, for instance, constantly flooded when it rained, forcing the Tigers to travel to a local high school on days the skies opened up.
Sanders was known for his flash and big celebrations during his playing career, but he has adopted a strict approach as a coach.Sanders’s voice carries on the practice field, increasingly hoarse, and verbal corrections come with the force of a summer squall . Like a good teacher, he misses nothing. He corrects players on everything from body language in team meetings to postgame attire.“The small things really make your program go,” says Robinson.
Shedeur Sanders signed with Jackson State because he wanted to play for the only coach he’d ever had. And Travis Hunter? He wanted to play for the only player he’d ever idolized. About those flipped recruits. For Shedeur, all it took was a one-hour chat between father and son a few weeks after Deion took the JSU job, and he was out at FAU. He understood the scrutiny and expectations that would accompany him, but being Prime Time’s son is the only life he’s ever known. “He’s been my dad my whole life. There’s not much difference between my dad and Coach. He’s definitely gonna yell a lot.
“I knew what kind of spring game he was going to have,” Sanders says. “Before the game I told him: ‘Breathe, stay calm and stay cool. . . . You don’t have to try to be something you already are. YouSanders wants to talk about the lie Nick Saban told about his program. But he wants to discuss it in the setting where he’s most comfortable—Country Prime, in the quaint town filled with mom-and-pop spots, where the closest neighbors seem to be a 5K away.
“Jackson State paid a guy a million dollars last year that was a really good Division I player to come to school,” Saban had said. “It was in the paper. They bragged about it. Nobody did anything about it.” Saban never named the player, but he was clearly referring to Hunter. And at 11:08 p.m. Wednesday, Sanders responded, angrily, on Twitter: “We as a PEOPLE don’t have to pay our PEOPLE to play with our PEOPLE.”“We never bought Travis,” Sanders says. “We never tried to buy Travis.
“You can’t do that publicly and call privately,” he says. “I admire Coach Saban. He is the magna cum laude of college football coaches, and those statements don’t take away from what he’s accomplished. It wasn’t a good look for him. I didn’t look at it as a direct shot. I see what you’re trying to do. I see who you’re talking to. You’re naming us, but you’re talking to your donors and your boosters.
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